StubHub: Be There
Library Photography
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OOH
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72andSunny
StubHub
Creative Director
2016

StubHub can’t use team or artist likenesses; it’s a huge pain point for them. We built a custom photo library—capturing the feeling of live events without relying on licensed content. 

In a sea of generic crowd shots, we zoomed in on the unforgettable moments—touchdown dances, epic dunks, soaring vocals, legendary performances. We stripped away the stadium to spotlight pure, emotional impact. 



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