ATL/GA
2010-Ongoing
Make it cooler.
Creative leader and product innovator at the intersection of creative, technology, and design.
Currently VP of Art/Design/Brand at StatusPRO—a sports tech company redefining how fans engage with the game through immersive products and experiences. Since joining StatusPRO, we’ve closed two rounds of funding, been nominated for an Emmy, launched the best selling sports franchise in VR, and been recognized as one of the most innovative companies in sports.
My career spans agency, brand, and product—from award-winning campaigns, experiential, all types of content and (currently) building consumer products powered by emerging tech. I’ve built and led multidisciplinary teams across branding, marketing, product design, content, gaming, and AI. Always focused on delivering differentiated, high-impact work that resonates with modern audiences.
As media consumption becomes increasingly decentralized, I bring a deep understanding of how to build scalable brand systems, create culture-forward narratives, and develop standout experiences and products that perform across platforms.