LA2028
Film
Experiential
Company:
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72andSunny
City of Los Angeles
Creative Director
2016
I was Creative Director on Los Angeles’ winning Olympic Bid. Over the course of two years, we worked with the city of Los Angeles to bring their bid to life. We shot immersive films, VR tours of venues, designed surfboards, and built immense 3D maps of the city. We even built a custom outdoor dining room consisting of millions of LEDs to surround the IOC with what makes Los Angeles one of a kind.
We also helped the LA28 team with the website, map development and other assets to help convince the International Olympic Committee that LA was the best place to host the games.