PDF Like a Boss
Campaign
Digital
OOH
Company:
Client:
Role:
Year:
72andSunny
Adobe
Creative Director
2017

To most people, PDFs are boring, rigid, and a total hassle—print, sign, scan, repeat. 

Our job: Make PDFs cool again. We created a global suite of evergreen digital and social assets to spread the word. With Acrobat, you can do pretty much anything with A PDF. It’s less “ugh” and more “hell yeah”—built for office ninjas ready to tackle any task, anywhere, on any device.




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